At BHSEOAGENCY, we take great pride in our rigorous and tested process that yields reliable outcomes for our clients. The initial phase of onboarding a new PPC account involves soliciting the client to complete a comprehensive set of questionnaires. These questionnaires cover topics such as PPC, target buyers, and competitors. As marketing strategists, we approach every marketing challenge with a 360-degree view, not just as PPC managers.

Our foremost priority is to meticulously assess and evaluate the current state of the PPC account we are entrusted with managing. Leveraging years of experience analyzing numerous accounts, we have developed a tailored PPC account audit process and checklist. This in-depth audit enables us to uncover easily actionable opportunities for improvement while also identifying potential issues that require prompt attention. We meticulously scrutinize the existing account to derive valuable insights from past performance and set a benchmark for all Key Performance Indicators (KPIs).

We understand the importance of commencing on the right footing. Therefore, we make it a point to schedule a kickoff meeting with our entire team for every new client. This meeting serves as an opportunity to comprehensively review our timeline and meticulously navigate through each phase of the setup process. Additionally, we leverage this meeting to gain valuable insights by diligently reviewing completed questionnaires during the discovery phase.

When undertaking a search campaign, our succeeding step involves carrying out an extensive keyword research (centered on any potential opportunities overlooked during the audit). We carefully classify our proposed new keyword list into distinct groups before presenting it to the client for their approval, and only after receiving their consent, we integrate these keywords into their account.

During this stage, we meticulously optimize all the diverse account settings, including but not limited to: Campaign setup, Ad Group setup, Ad Copywriting & Testing setup, Match Type setup, Extensions setup, Bids setup, Goal Tracking setup, Call Tracking, Ad Design (for display and remarketing campaigns), Negative Keywords setup, and Audience/In Market Targeting setup.

Crafting PPC ads is an intricate blend of creativity and analytics. The ads must be compelling, informative, and concise, all while adhering to strict character limits. Fortunately, at BHSEOAGENCY, we have a team of proficient copywriters who possess years of experience in creating PPC ads. Moreover, we continuously conduct ad copy testing to ascertain the most effective approach, thus enabling us to rely on a vast collection of data for further analysis and refinement.

When implementing PPC campaigns, we create a variety of ad flights, adhering to the preferred ad platform’s suggested dimensions. Our ads are skillfully designed to be both captivating and visually appealing while accurately reflecting the essence of our clients’ brands.

In the context of PPC marketing, creating compelling ads is only half the battle. For successful outcomes, it’s vital to ensure that the ads redirect users to conversion-optimized landing pages. Our team offers comprehensive assistance in crafting, designing, and developing customized landing pages that adhere to best-practices. We have honed our landing page expertise over several years of intensive experimentation with numerous formats, enabling us to establish our own set of best practices for optimal results.

At our agency, we customize a unique dashboard report tailored to each of our clients. We begin by importing all historical data and proceed to update the main dashboard report every month. Our reports on metrics are presented in a clear and concise manner, devoid of technical jargon and irrelevant vanity metrics. We take pride in delivering reports that align with your business objectives and are readily understandable (such as leads and sales). To ensure full transparency, we review these reports with our clients on a weekly basis. Additionally, our clients have unrestricted access to their account and can log in at any time to evaluate metrics.

Communication plays a pivotal role in maintaining our clients’ PPC campaigns. To that end, we arrange weekly or monthly calls/meetings to furnish real-time updates on the campaigns’ progress. The frequency of these check-ins will be contingent on the campaign size and budget, with a weekly meeting proving essential for larger and more complex campaigns. Conversely, a monthly meeting is more suited to smaller campaigns.